Portfolio · 2026 — Vol. 03
Social Media Management · Content Strategy & Creation
Scroll-stopping
content
that
actually
converts.
EY · 2026
A short, no-fluff document. Skim it in five minutes — three case studies, the work, the numbers, and how to start.
I'm Emmanuel — a social media manager and content strategist with 5+ years across digital design, UX, and organic growth. I help founders, creators and brands turn their feeds into a steady source of inbound.
Most "social media managers" are either great at design or great at numbers. I'm trained in both. An MSc in UX Design taught me how to read user behaviour, run tests, and build content systems where every post earns its slot — not just fills the grid.
That means strategy that's measured weekly, content that's tested before it's scaled, and reporting that ties what we post back to what the business actually cares about: leads, signups, sales.
| 01 | Content strategy | Audits, pillar systems, monthly calendars and quarterly roadmaps. The plan you'd build if you had time to sit with the data for two weeks straight. | |
| 02 | Short-form video | Reels, TikToks and YouTube Shorts — concepted, scripted, edited. Hook-first writing that's been A/B tested across 200+ pieces. | |
| 03 | Carousel & static design | UX-informed carousels that finish — proper hierarchy, scannable copy, swipe-rate built in. Statics that look like a brand, not a template. | |
| 04 | Community management | Reply windows, DM triage, comment surfacing, sentiment monitoring. The unsexy work that quietly compounds reach. | |
| 05 | Analytics & reporting | Monthly performance reports tied to business outcomes — not just impressions. Quarterly reviews with clear next-quarter bets. |
If your team uses something else (Sprout, Hootsuite, Airtable, Asana) I'll meet you there — the stack is a means, not the point.
A short intro — sixty seconds to put a face to the deck and a voice to the rest of the work. The simplest way to know if there's a fit before we ever get on a call.
Emmanuel is a great asset and a very capable guy. We had a great time working together and appreciate all of his efforts and hard work.
No pitch deck, no obligation. Bring your accounts, a screenshot of your last month's analytics, and the goal you want to hit next quarter. I'll come with a starting plan.